Crowdsourcing is a modern term that describes the use of a group or community to complete a task at hand. This crowdsourcing phenomenon as it relates to the internet initially started with creatives tasks such as design work being crowdsourced by companies large and small. Small or freelance designers suddenly had access to projects for the biggest brands while small businesses could now relatively afford high-end design work. The internet was the perfect medium for such services as it brought millions of potential creative folks together right where they were needed.
This phenomenon like many others on the internet has since been ported to other applications. These range from crowdsourcing solutions for complex R&D problems to getting mechanical tasks completed. You can find more examples here.
This seems like a wonderful idea, but is everything all hunky dory? Crowdsourcing has faced criticisms in that:
- Quality of work received is often lower
- A lot of wasted effort in crowdsourced competitions
- Difficult to maintain relationships with crowdsourced workers
I feel that although these criticism may be true, businesses (those paying for crowdsourcing) need to understand that not all tasks are appropriate for crowdsourcing and they must pick and choose when the pros outweigh the cons.
I posted a crowdsourced logo design project on 99designs.com a short while ago. On a relatively small budget, I quickly realized that most of the projects offered rewards much greater than mine and it seemed apparent that the higher the reward the greater the number of submissions. I understand that this is completely rational since more designers will be attracted by the prospect of more $$$. The key question is, will the level and quality of my designs be lower than if more money had been offered? I’ll wait to find out. Eventually I think it all stays the same, since the money offered by larger companies will always be higher than what a small business owner can offer and thus attract better designers. Just like a non-crowdsourced project.
Have you conducted a crowdsourced project? What was your experience?
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