Content Marketing for E-Commerce (Lisa Baraba)
Yesterday Sahara Ventures held a learning session in Dar-es-Salaam for small businesses regarding content, savings, and set-up Q&As.
One presentation was focussed on Content Marketing for E-Commerce by Lisa Baraba, a content expert and entrepreneur based in Tanzania.
We would like to emphasize 3 take-aways from Lisa’s presentation:
- Content marketing builds trust with customers.
- Share others’ work alongside yours to build an ecosystem of good content.
- Visual content drives more engagement.
You can view all of Lisa’s presentation below or browse it on SlideShare.
Tell us what you think: Where have you seen examples of content marketing before in Tanzania? Does content marketing works for you? Are you a content marketeer and have an experience to share?
