User experience and search engine optimization are related, here is how.
When the topic of web design is ongoing, it’s most times inevitable that the term ‘SEO’ pops up more than a few times. This can spark curiosity and make you wonder how they both are related.
Before we get into this, let’s give simple definitions of what both terms mean.
What is Web Design?
Simply put, web design is what comes up on your screen when you type in an URL(Uniform Resource Locators), or click on a link, that happens to be the address to a webpage on the world wide web (And yes, you need to have internet access for this to happen).
What is SEO?
SEO is the acronym for ‘Search Engine Optimization’. SEO can be defined as the process of taking steps to help a website or piece of content rank higher on Google and other search engines. It can also be defined as the process of drawing traffic from free, organic, editorial, or natural search results in search engines. The aim is to improve your website’s position in search results pages.
The main four steps to improving SEO are:
- Researching keywords: Knowing your target audience and what they search for is the main key to optimizing your website’s reach.
- Creating clear content: Creating content that helps your web pages to rank high in the search engines. This includes everything to do with the writing and structuring of content on your website
- Build trust and authority from other websites: This means working to increase the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return a Web page early in organic search results.
- Help search engines find, crawl and index your content efficiently: Crawling is the discovery of pages and links that lead to more pages. Indexing is where the ranking process begins after a website has been crawled. Crawling is the process through which indexing is done.
From the above definitions, we can say that “SEO Web Design” is the creation and designing of an optimized website for search engines.
A site created with top-notch web design and SEO makes it possible for a business to rank higher in search results, which means more traffic, leads, and revenue for the business.
The job of web design and SEO services is to provide an awesome user experience. While one focuses on Aesthetics and the other on ranking high on pages of search engines, their goal is to provide answers to what users are looking for on the internet.
Great user experience also translates to more customers or clients for your business and these clients can only find your website when effective SEO strategies have been put in place. When applied successfully, web design and SEO will both help your business succeed.
Is either of them more important than the other?
The answer to this question is NO! as they are both of great importance. A beautiful web design without SEO is quite pointless as your website won’t come up in search engines. Conversely, if your website has an excellent SEO but is poorly designed, users will leave as soon as they arrive at the website, as a poorly built website is sore eyes for users and cumbersome to navigate.
Therefore both your web design and SEO have to be top-notch for the complete user experience.
In summary, when you create a new website or revamp your existing site, you need to make sure that excellent web design and SEO principles are incorporated into your new site to achieve the goal of your website.
They both work hand in hand to achieve the desired goal of having a website.
When you think of building a balanced website for your business in Tanzania, think Chapa Link! We not only build websites for you, WE make sure your website is optimized so it ranks high when potential customers search for your products and/or services.
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